Ultra-White Shampoo for Dogs, ORGANIC EXTRACTS, PROFESSIONAL, CONCENTRATED 16:1 Crazy Liberty Ultra-White Shampoo is specially formulated for pets with white coats to effectively remove stains and coat yellowing. Gentle, naturally derived cleansers leave coat and skin clean and healthy, while eliminating dingy, dirty stains and odors. Advanced formula uses patented optical brighteners vs. harsh bleaches or peroxides to safely and effectively bring out the dazzling white and show-ring bright color of your pet’s natural fur. Mild pH balanced formulation contains no irritating additives or ingredients that might harm the pet. Shampoo frequently for best results. No Bleach or Peroxide: Contains no harsh or irritating additives that might harm the pet. Patented Optical Brighteners. Safely eliminates the appearance of yellowing.